Nokia, the once popular smartphone brand before its demise is set to come back into the market with a bang.
This news is quite surprising as many had expected that the brand was dead and gone but HMD Global — a new mobile company made up of ex-staffers — is looking to use the name to manufacture smartphones running Android as well as feature phones.
This brand, HMD Global have now acquired the rights to use the name, trademark and other rights of the brand for 10 years! Here’s an excerpt from the announcement;
Finnish company HMD will bring a new generation of mobile phones to consumers, with the first smartphone products set to be launched in the first half of 2017, alongside the existing branded feature phone business.
The launch of HMD comes just six months after the company signed a strategic licensing agreement with Nokia, giving HMD exclusive use of the Nokia brand on mobile phones and tablets worldwide for the next 10 years.
HMD has developed a unique strategic partnership model that will see it working with some of the world’s leading technology companies including Nokia, FIH Mobile Limited (FIH) and Google. Future Nokia smartphones will utilise Google’s Android operating system, currently deployed on 86% of the world’s smartphones.
HMD is developing an exciting new consumer centric product range which will focus on innovation, quality and experience, alongside the iconic Nokia mobile phone attributes of design, robustness, and reliability.
According to Arto Nummela, who was head at Microsoft and before the collapse of the former company, he was obviously happy to restart the once market-leading brand.
Isn’t this amazing?