Speaking at an interactive session held in Lagos, Mr. Israel Ogunseye, known as LadiSpeaks, advised brands to strongly consider digital marketing key in its marketing plan.
LadiSpeaks is TECNO Mobile Nigeria’s Online Community Manager. He said, “brands that wish to remain relevant in the marketing space must shift its attention to the digital space”.
He added, “In the world, we live in today; brands cannot afford to concentrate too much on traditional marketing while allowing digital marketing slip off its hands”.
Others who spoke at the interactive session advised that the future holds great for brands who key into the digital shift.
Mr. Eric Okafor, who is one of Intel’s 5 celebrity ambassadors on the current #IAmPowerful campaign and a famed tech influencer popularly referred to as KnewKeed also spoke at the session. He said “It is pitiable that some brands are not keying into Influencer Marketing yet”, “As a time tested and proven voice for brands, I have noticed that brands can reach out to more people while using influencers to do so”.
“There is a clear distinction between trenders and infleuncers as some brands mistake these two for each other”
A founding partner of WavePlus Communications, Mr. David O. Raji advised brands who cannot find their voice to use agencies proven to do so. Small businesses can also employ the services of competent agencies as the market is very large and there is competition for attention and voice among brands.
At WavePlus understand what digital communications is clearly and has set out to make a difference as an agency. WavePlus does redefine the marketing communications space as an agency.
In conclusion, he decried the massive state of quacks in the industry. He warned brands to take great note of this move.
The interactive session was held in Lagos, Nigeria to discuss a way forward for marketing communications with brands in Nigeria.
LadiSpeaks is also a Managing editor at https://ladispeaks.com.